Didactic strategy the design of academic texts in the degree of marketing of the FCCA-UMSNH

Abstract

The objective of this article is to strengthen learning and educational quality in collaborative work, evaluating didactic strategies and applying the strategy of designing academic texts in the Marketing degree, responding to the question: How is weakness in learning and low educational quality in collaborative work have an impact on the deficiencies of the application of the didactic strategy of the design of academic texts? The research is of a mixed type, the Research-Action methodology. The study gave results in collaborative work because it helped students to acquire knowledge.