“Implementation Strategies of a Crm System from an Endomarketing Perspective to Foster Positive Organizational Behavior ”. TECHNO REVIEW. International Technology, Science and Society Review /Revista Internacional De Tecnología, Ciencia Y Sociedad 15, no. 1 (September 2, 2023): 163–175. Accessed September 13, 2024. https://eaapublishing.org/journals/index.php/technorev/article/view/718.