Implementation strategies of a crm system from an endomarketing perspective to foster positive organizational behavior . TECHNO REVIEW. International Technology, Science and Society Review /Revista Internacional De Tecnología, Ciencia Y Sociedad, [S. l.], v. 15, n. 1, p. 163–175, 2023. DOI: 10.37467/revtechno.v15.5097. Disponível em: https://eaapublishing.org/journals/index.php/technorev/article/view/718. Acesso em: 28 apr. 2025.