Persuasion, beyond the Earthly

Authors

  • Jairo Omar Delgado Mora Universidad Pedagógica y Tecnológica de Colombia
  • Luz Mireya Pamplona Camargo Universidad Pedagógica y Tecnológica de Colombia

Keywords:

Explicit persuasion, Social engagement, Persuasion strategies, Persuasion, Social control

Abstract

Permanently we try to persuade someone: sell a product, get a job, get a discount. In this way, the document aims to determine what those qualities of a person capable of persuading are. Initially and as a first added value, the subject has been considered even from the divine perspective, an instrument of confrontation with other authors with the aim of enriching the theme. As a second added value, in the end a practical exercise is done through which the found qualities become evident.

Author Biography

  • Jairo Omar Delgado Mora, Universidad Pedagógica y Tecnológica de Colombia
    Docente de la Universidad Pedagogica y Tecnologica de Colombia, con experiencia de 8 años en docencia y 18 años como ingeniero de Producccion en BAVARIA ( Sabmiller/ InBEV).

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Published

2019-01-15

Issue

Section

Research articles